I’m really happy to finally be able to show off the series of logo concepts that we did for HTBM.info, a personal development and lifestyle website for men. Unlike most project that we’ve tackled, here the design process was broken up into three parts – initial sketches, digital concepts and refined designs to make sure that we have explored this from all angles. We did a total of 9 sketches, 4 digitalized ideas and a final pair of refined designs. Special thanks to our friends from HTBM for the fresh and inspiring project!
And some more sketches of rejected concepts:
And the final and approved concept that went on to become the official logo:
Our clients were really happy with what we did for their start up so they rehired us for some more work: